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About

OUR STORY

The UYG started as a dream for Jacques Borlée. A dream he wanted to share with young people, and that he wanted to use as an engine for change. That dream came to life for the first time in Molenbeek in 2019. Thousands of children came together at a major sports event to share and experience values such as open-mindedness, respect and honesty. The dream did not end there. The UYG are now also being developed in other Belgian regions and cities. Together with young people, we share our values throughout the country and aim to do so an international level in the future.

SPORT AND CULTURE

The Urban Youth Games unite young people throughout the year. Through a school programme we want to share and teach values that are innate to sport and culture. We encourage children to put prejudices aside and to play and learn together. By doing so, we contribute to (gender) equality and encourage them to embrace differences with an open mind and learn from each other.

OUR LOGO

Our logo consists of three symbols:

  1. The colours are a reflection of our values and represent the spirit of the Olympic Games
  2. The buildings symbolize the urban character of the cities and neighbourhoods in which the UYG operates.
  3. The blue line represents the Brussels canal that crosses the three regions of Belgium. In addition, it stands for the North-South divide that we strive to overcome.

OUR VISION

Inspire excellence for every child in every neighbourhood.

OUR MISSION

We want to inspire and motivate children by promoting mutual exchanges. Driven by our values we encourage them to discover their own excellence through sporting and cultural activities.

OUR VALUES

Open-mindedness: We encourage young people to move beyond prejudices and differences by promoting harmony and diversity.

Respect: we are committed to fostering the spirit of friendship, solidarity and fair play among children. Respect is priceless. It starts with oneself but it is won by considering everyone as equal.

Honesty: above all, it is about having the courage to be honest with yourself (and others). We want to teach children to reject prejudices and to break down social and cultural barriers together.

OUR AMBASSADORS

Our ambassadors share our vision. They inspire youngsters and share a message of hope.

"I love discovering new sports because I want to surpass myself.”

"At the Urban Youth Games, we play together, not against each other!"

OUR TEAM

A dedicated team to bring the movement and our projects to life.
Our team

Head of communication

Project Manager Sport and Education
Our board

OUR PARTNERS

We would not be able to bring the movement to life without the trusted support of our partners.
Host city partners 2021
Patronage
Media partners and official suppliers